Decision Science and Support

Sales and Marketing Analytics

MARKETING ANALYTICS

InfoFaces, one of the leading marketing analytics company providing solutions to manage the entire customer lifecycle, from acquisition to retention, while ensuring growth and profitability. We help you understand the big-picture on the marketing trends, monitor the trends over a period of time and thoroughly understand the return on investment and forecast future results. We also help you to optimize on the ad spend and other cost associated with the digital marketing.

SALES ANALYTICS
  • Consumer Targeting
  • Go to Market Strategy
  • Incentive Compensation
  • Sales Forecasting
  • Price setting & optimization
  • Promo and markdown optimization
  • Cross Sell/Up Sell
  • Channel Optimization
  • New Customer Acquisition
  • Churn and Retention Analysis
  • Customer Life-Time Value
  • Marketing mix modeling
  • Brand portfolio allocation and optimization