Decision Science and Support

Sales and Marketing Analytics

MARKETING ANALYTICS

InfoFaces, one of the leading marketing analytics company providing solutions to manage the entire customer lifecycle, from acquisition to retention, while ensuring growth and profitability. We help you harness that power in a unique way that takes you beyond mechanical measures like ad spend and sales because of our deep understanding of brands and consumer behaviors. Our models are better able to reflect the importance of brand because we include brand metrics as well as sales data, evaluating not just marketing ROI, but also the impact of marketing on brand value.

Our marketing analysts in USA and India are able to construct models that better mimic consumer behavior because we capture the interplay of marketing effects within whole brand ecosystems, versus one brand at a time. We use state­-of-­the­art data visualization and war­gaming tools in our workshops to bring the analytics to life, with recommendations that are clear, powerful and always actionable. Ultimately, we help marketers find clarity and insights in the data, identifying which customers matter most and the mix of levers that will have the greatest impact on accelerating growth.

SALES ANALYTICS
  • Consumer Targeting
  • Go to Market Strategy
  • Incentive Compensation
  • Sales Forecasting
  • Price setting & optimization
  • Promo and markdown optimization
  • Cross Sell/Up Sell
  • Channel Optimization
  • New Customer Acquisition
  • Churn and Retention Analysis
  • Customer Life-Time Value
  • Marketing mix modeling
  • Brand portfolio allocation and optimization