VERTICALS

Consumer Packed Goods and Retail

Today’s consumer is savvier, better informed and has more expectations than ever before. In fact as tastes specialize and data proliferates, today’s customers are increasingly requiring a “segment of one.” Retail and marketers need to respond with real-time pricing and optimized promotions across multiple channels. Leveraging the power of analytics in the retail industry assures optimized spends, better customer experience, increased sales and higher return on investments. Our retail analytics approach is centered on Customers, Products and Stores and their intersections.

  • Customer Insights
  • Lifetime value
  • Loyalty / attrition modeling
  • Customer experience modeling
  • Price sensitivity analytics
  • CSAT / Customer satisfaction drivers
  • Marketing promotion effectiveness
  • Acquisition, cross-sell and retention campaigns
  • Multi-channel marketing strategy/synergies

CUSTOMER

PRODUCT

  • Product portfolio analysis
  • Demand forecasting
  • Brand analysis
  • Vendor management
  • Inventory/markdown optimization
  • Cross-sell/up-sell opportunities
  • Competition intelligence
  • Offer and collateral optimization
  • Assortment optimization
  • Store layout optimization
  • Staffing optimization
  • Store performance forecasting
  • Loss prevention / reduction
  • Product localization
  • Shrink prediction
  • Store feature optimization

STORE

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